Graphic designer Saul Bass would have been 93 today. The pioneering artist brought design aesthetics to film, designing the title sequences of legendary movies like Vertigo and West Side Story. He created a style that still sticks in our brains decades later.
He worked with Alfred Hitchcock, Billy Wilder, Stanley Kubrick and Martin Scorsese, and for more than 40 years he brought his one-of-a-kind aesthetic to the big screen. The graphics in Catch Me if You Can and Mad Men pay homage to his style and innovation.
Today the Google homepage features a dynamic video that takes the word “Google” through each of Bass’ most iconic designs, beginning with the letters running together and apart from Psycho, and ending with the running clock from Around the World in 80 Days.