This ad came on my television this morning and it made me stop and look. I can’t remember the last time I actually watched a commercial… It’s a campaign from July of last year made by Art.com, an amazing website selling fine art prints of the best, most beautiful kind. You can even choose a living room that looks like yours to see what the prints would look like in the space.
In the commercial, the framed Art.com poster works as a portal into masterpieces turned three-dimensional, emphasizing how different a room feels when there’s a painting inside it. The three-dimensional part is kind of mind-blowing, it volumizes the paint, transforming the works of art into a really incredible Pixar movie the we float through one at a time. The whole thing is set to the upbeat rallying sounds of “I Could Go” by Oberhofer.
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